Creating and executing strategic campaigns, content and messages can feel like an exercise in futility with continuing crises including a global pandemic, a nationwide movement seeking racial justice and equality, a tumultuous presidential election and more. What can communicators do to prepare and respond to a constantly shifting landscape as well as changing audience behaviors? In our opening conversation with Amanda Schoch, Chief Communications Officer at the Office of the Director of National Intelligence, along with Richard Levick, Chairman and CEO at LEVICK, and Michael Kaye, Global Communications & PR Manager at OKCupid, we’ll discuss what’s on the horizon for communicators and how to get ahead while building trust.
- How audience behaviors have transformed, and what you can do to adapt your messages
- Ways to respond to unexpected crises as well as potential threats on the horizon
- How communicators can navigate political and social issues as audiences become more polarized
- Takeaways for how to succeed in the next six to 12 months