The volatile social, political and economic environment is amplifying the importance of public relations professionals in serving as trusted advisors and counselors to the C-suite. PR professionals that master business acumen gain the trust of C-suite leaders, maximize their influence with their organizations and clients, and power up their career prospects.
In this session, you will learn:
- The need for business savvy in the “what do I do?” stage of PR’s evolution
- Insights into business acumen from Chief Communications Officers (CCOs)
- What specific areas and subjects CCOs say encompass business acumen
- What CCOs say are the perceived benefits of building business acumen
- Five ways to start developing the business acumen of you and your team